FOR IMMEDIATE RELEASE
Media Contact:
Pablo Andreu
Springboard Public Relations
732.863.1900 x207
pablo.andreu@springboardpr.com
Backup My Info! Changes Name to BUMI as Part of Rebranding Initiative
BUMI Provides Restore and Disaster Recovery Expertise, Not Just Online Backups
New York, NY (August 16, 2011) – BUMI (Backup My Info!), the premium provider of managed online backup and recovery solutions for small to mid-sized businesses, today announced that it is changing its company name to BUMI as part of a strategic rebranding initiative. In order to ease the transition, "Backup My Info!" will remain in the new logo as the company's unofficial slogan.
BUMI's name and logo changes represent a shift in the company's trajectory. Having focused on data backup when it was founded in 2002, BUMI has broadened its products and services to include data restore and disaster recovery. When BUMI started up its operations, the data backup industry was young and "backup" was still a novel term. As the industry matured, BUMI grew and expanded its offerings. The new brand is representative of that evolution.
"It's not just about the backup; it's about the recovery," said CEO Jennifer Walzer, "A lot of organizations back up their data but don't take the time to plan ahead for the recovery. At BUMI, we take a look at your business needs, routinely test your backups, and plan a strategy for the recovery should your company experience data failure because of a disaster or some other unforeseen event. Our new brand is representative of that holistic approach to protecting data."
"Plus, BUMI has been the de facto name for the company for a while now. Our customers have called us BUMI for years," added Ms. Walzer.
BUMI provides online data backup solutions for over 500 businesses. Utilized by professional services organizations, such as banking, finance, brokerage, real estate, legal and accounting, BUMI addresses the critical issues associated with rapid growth of data, business continuity and regulatory compliance. Leveraging best practices and best-of-breed technology, BUMI's team of senior-level engineers provide a lifecycle approach to data backup, retention and restores.
For more information about BUMI, please visit www.bumi.com.
About BUMI
Founded in 2002, BUMI (Backup My Info!) specializes in delivering online backup and recovery solutions for small to mid-sized businesses. Based in New York City, BUMI provides an off-site data protection solution that addresses critical issues such as rapid growth of data, business continuity, and regulatory compliance. Every BUMI client is cared for by a team of senior-level engineers dedicated to providing proactive and personalized support. Clients include professional service organizations such as banking, financial, insurance, accounting, hedge funds and law firms. For more information, visit http://www.backupmyinfo.com, call (866) 444- BUMI (2864), or follow on Twitter at http://twitter.com/backupmyinfo.
